CMA Blog

A Creative Solution


Educators, politicians, and business leaders recognize that exploring creativity increases our global success. High-end analytical and problem-solving skills are pivotal to creating thriving communities. In A Whole New Mind, Daniel Pink asserts that the wealth of nations and the well-being of individuals now depend on having artists in the room. Infusing creativity into learning transforms all of us into artists that envision new perspectives, new solutions, and indeed, new worlds. The wealth of the Gulf Coast and the well-being of its citizens may well depend on the creativity of artists.In May, BP turned to actor Kevin Costner to determine if the oil extractor developed by a team of scientists he has funded for more than 15 years could be used to assist in cleaning up the current spill in the Gulf of Mexico.The device, a powerful centrifuge, is reportedly capable of cleaning up to 210,000 gallons of water per day.

This week, director James Cameron took part in a brainstorming session on how to contain the oil spill. His expertise with underwater filming and robotics led to his invitation to participate in the session.

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